The project

Spending time together in the early years of the COVID-19 pandemic felt nearly impossible. So when Ladder had an opportunity to meet up in person for a three day, in-person event, it felt like a celebration. Time together, face to face, to interact with new teammates, brainstorm in the same room, share meals, and even co-work. Branding an first time event company event was an exciting challenge to make time together feel empowering after a world altering event.

What we did

As the sole brand designer, I focused on the excitement around being together and the celebration of meeting up. This excitement was shown through color and, the obvious, exclamation point. This icon felt like a clear natural addition to the title of the event. Building out swag, name tags, and slides followed this element as a guidepost for the tone and feel of the brand and even the sessions of our team’s time together. In addition to this, the selected type, Market Pro, played into this eager energy, exuding a carefree style that added to the spirit of the event.

Results

The specialized branding garnered excitement and enthusiasm for being together as team with an almost 85% staff participation. Face to face time helped to boost morale and support additional team productivity during the three days on-site and beyond. Teams felt more empowered to work with people they actually met and knew, improving the culture of our company exponentially.